Dr. Ștefan-Alexandru Catană is Lecturer at the Department of Business Administration, Faculty of Business and Administration at the University of Bucharest (Romania). His research focuses on marketing, consumer behavior, and sustainability. He is the author of over 50 studies and scientific articles published in journals indexed in prestigious international databases and in the proceedings of international scientific conferences and events. He actively participates in international conferences to contribute to academic discourse. Passionate about bridging theory and practice, he integrates research insights and real-world applications into his teaching and professional endeavors.
Dr. Ștefan-Alexandru Catană
Presentation Title: The Role of Instagram Influencers in Students’ Purchasing Decisions on Clothing Products
University of Bucharest, Faculty of Business and Administration, Romania
Past Speaker