Dr. Vibhas Amawate is a doctorate from IIM Kashipur, Associate Professor in Marketing, IIM Shillong. He has held academic and corporate roles in a career spanning over two decades at LG Electronics and Kantar Group (WPP). He is a visiting faculty at leading management institutions in India in different areas of marketing. He has published series of research papers in international journals (A and B). He works in the area of Cause related marketing, business to business to marketing and online brand communities.
Dr. Vibhas Amawate
Presentation Title: Antecedents and Consequences of Online Brand Community Participation
Indian Institute of Management, Shillong, India
Past Speaker