Prof. Rui Murta

Presentation Title: A Hybrid Framework for Digital Publishing: Integrating Lean and Design Thinking / Marketing Plan for Refurbished Smartphones in Portugal: Reducing Perceived Risk and Strengthening Perceived Value / Artificial Intelligence, Literacy, and Financial Inclusion: A Critical Narrative Review of Regulator, Fintech, and Media Perspectives / From Information Asymmetry to Financial Transparency: Theoretical Foundations of a Financial Digital Product Passport / Does Marketing Lead Business Today? From Influence to Strategic Leadership

Instituto Português de Administração de Marketing de Lisboa – IPAM Lisboa, Portugal